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| About Woodside Story(TM/SM) | |||||||||||||||
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Woodside Story(TM/SM) is the panel product distribution division of Ellias International - a private, family owned compay whose primary business is marketing and distribution. Founded in 1958, the company was originally incorporated as Amir Ellias. Today Ellias International has expanded its distribution operations internationally. In the early days, Ellias International had a small agency business for steel-producing mills in Europe. Distribution was in Western India with Bombay as the discharge port. After India began its liberalisation process in 1992, our steel distribution business grew and encompassed the entire country. Globalisation brought new challenges and newer opportunities. Markets in South East Asia and China opened up for sales as did exports of metal engineered products to Europe and the United States. Our location in India not only gave us access to an immense home market but an efficient and effective back office for global opportunities as well. Woodside Story(TM/SM) is starting out by concentrating on the distribution of OSB but, in time, we will expand our horizons to encompass other wood-based products like MDF and Particle Boards. While at Woodside Story(TM/SM) we are incorporating the latest technology and increasingly collaborating with our partners, we still maintain the best traditions of a family-run business. At Woodside Story(TM/SM) we believe that a personal approach works best for our employees, suppliers and the customers of today and tomorrow.
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